Given the significance of urban spaces in enhancing the quality of life and citizen satisfaction, identifying and analyzing the factors that contribute to improving the quality of urban tourism is considered a crucial aspect of urban planning. In this context, Ahvaz Riverside Park, as a key recreational area, offers an appropriate opportunity to examine the influence of various components on tourist attraction. The present study aimed to investigate the factors affecting the improvement of urban tourism quality and the enrichment of leisure experiences for residents in Ahvaz Riverside Park. The research employed a descriptive–analytical method, and data were collected through a questionnaire. The statistical population included residents aged 20 and above in Ahvaz City, totaling 497,445 individuals, from which a sample of 383 respondents was determined using Cochran’s formula. Data analysis and hypothesis testing were conducted through the one-sample T-test and Structural Equation Modeling (SEM) using SPSS and AMOS software. The findings indicated that the social factor (factor loading 0.97) ranked first, followed by natural environmental attraction (0.91), internal facilities (0.57), environmental quality (0.56), loyalty and economic factors (0.49), and accessibility and transportation (0.39). The results show that green spaces, tranquility, scenic views, and convenient accessibility in Ahvaz Riverside Park foster tourist satisfaction and loyalty, thereby contributing to local economic improvement and employment. Overall, such parks play an influential role in promoting sustainable urban development.