In today’s highly competitive world, many tourist destinations strive to enhance tourist satisfaction and improve their competitive position in the global market by adopting innovative marketing strategies. In this context, the present study aims to conduct a structural analysis of tourist satisfaction-based marketing strategies in the tourism industry. This research is quantitative in nature and was carried out using a descriptive-analytical approach. The statistical population comprised all tourists visiting Tehran (an unlimited population), from which a sample of 384 individuals was selected based on Morgan’s table. To analyze the data, correlation tests were performed using SPSS 24. Furthermore, due to the non-normal distribution of the data, Structural Equation Modeling (SEM) was applied using the Partial Least Squares (PLS) method in SMART PLS 4.The findings revealed that there is a positive and significant relationship between tourism marketing strategies and various dimensions of tourist satisfaction, as measured by Kendall’s correlation test, with a correlation coefficient of 0.549 at a 99% confidence level. The results also indicated that satisfaction-oriented marketing strategies have a positive and significant effect on multidimensional tourist satisfaction, with T-values ranging from 5.048 to 9.989 and path coefficients ranging from 0.282 to 0.622. Additionally, the study showed that service quality, infrastructure, destination capabilities, and tourist safety and well-being have the greatest impact on improving advertising, planning, and STP marketing strategies. Among these, STP marketing exhibited the strongest effect on tourist satisfaction, with a path coefficient of 0.552. Moreover, management involvement and technological advancements were found to strengthen the impact of satisfaction-oriented marketing on marketing strategies. These findings highlight the importance of integrating tourist satisfaction, service quality, and modern technology to enhance the effectiveness of marketing strategies and the sustainability of tourist destinations.