مطالعات مدیریت گردشگری عصر هوشمند

مطالعات مدیریت گردشگری عصر هوشمند

بررسی کاربرد سیستم پشتیبان تصمیم گیری (DSS) در صنعت گردشگری با استفاده از روش مرور دامنه

نوع مقاله : مقالات مروری

نویسندگان
دانشگاه محقق اردبیلی
چکیده
فناوری اطلاعات و ارتباطات پیامدهای عمیقی برای صنعت گردشگری دارد. آنها به طور گسترده در عملکردهای مختلف مورد استفاده قرار می‌گیرند و کاربردهای بسیاری دارند. در این میان، سیستم‌های پشتیبانی تصمیم‌گیری می‌توانند نقش اساسی‌ در جهت کمک به سازمان‌ها و مقصدهای گردشگری ایفا کنند تا به سازمان‌ها و افرادی که مقاصد گردشگری را مدیریت می‌کنند، این امکان را بدهند که تمام تصمیم‌گیری‌های مربوط به سیاست‌ها، توسعه زیرساخت‌ها و پیشرفت سهامداران را بر پایه‌های منطقی و منطقی استوار کنند. هدف این مقاله ارائه مروری بر استفاده از سیستم‌های پشتیبانی تصمیم‌گیری در سازمان‌های مدیریت گردشگری ونشان دادن یک چارچوب و مدل کلی برای طراحی و اجرای عملی مؤثر است. پژوهش حاضر به روش توصیفی-تحلیلی و از نوع اسنادی انجام شده است. داده‌های مورد نیاز از منابع معتبر علمی، مقالات و گزارش‌های مرتبط با سیستم‌های پشتیبانی تصمیم‌گیری و صنعت گردشگری گردآوری شده و با استفاده از روش مرور دامنه تحلیل شده‌اند. نتایج این تحقیق نشان می‌دهد که سیستم‌های پشتیبانی تصمیم‌گیری می‌تواند به‌عنوان ابزاری مؤثر در شناسایی الگوهای تقاضا، تخصیص بهینه منابع و بهبود تجربه مشتریان عمل کند.
کلیدواژه‌ها

عنوان مقاله English

Investigating the application of decision support system (DSS) in the tourism industry using the scoping review method

نویسندگان English

Pooneh Aghvamimoghadam
javad madani
University of Mohaghegh Ardabili
چکیده English

Information and communication technology has profound implications for the tourism industry. These technologies are widely used in various functions and have numerous applications. Among them, Decision Support Systems (DSS) can play a crucial role in assisting tourism organizations and destinations by enabling organizations and individuals managing tourism destinations to base all decision-making related to policies, infrastructure development, and stakeholder advancement on rational and logical foundations. The aim of this article is to provide an overview of the use of DSS in tourism management organizations and present a general framework and model for the effective practical design and implementation of such systems. This research is conducted using a descriptive-analytical method and is of a documentary nature. The required data have been collected from credible academic sources, articles, and reports related to DSS and the tourism industry and analyzed through a scoping review method. The findings of this study indicate that DSS can serve as an effective tool for identifying demand patterns, optimizing resource allocation, and improving customer experience.

کلیدواژه‌ها English

Tourism
Information Systems
Decision Support Systems
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