The tourism industry is one of the most important economic sectors in many regions of the world. Khuzestan Province, as one of the richest provinces in Iran in terms of natural, historical, cultural and geographical resources, can become a more attractive tourist destination if new technologies are used. In this regard, two new and rapidly growing phenomena, namely the metaverse and cryptocurrency space, can play a significant role in the development of the tourism industry of this province. The main purpose of this research is to investigate the metaverse and crypto space in the development of the tourism industry of the Ahvaz metropolis using the SECA model. This research is applied in terms of purpose and descriptive-analytical in nature. In this research, an attempt has been made to examine the role of emerging technologies such as metaverse and cryptocurrencies in the development of the tourism industry of the Ahvaz metropolis. The use of the SEGA model (from social, economic, governance and technological dimensions) has provided the analytical framework for the study. The findings show that the use of metaverse spaces can enhance the tourist experience through virtual visits, interactive narratives, and smart advertising. On the other hand, crypto-financial platforms, by providing decentralized payment methods, create the possibility of attracting international investors and facilitating transactions in the field of tourism. Based on the results obtained, the integration of these technologies with the urban and cultural policies of Ahvaz can increase the attractiveness of the destination, create innovative job opportunities, and sustainable development of tourism in this metropolis. It is also suggested that local institutions provide the implementation platform for this digital transformation with an approach to education, legislation, and smart infrastructure.