Rural tourism serves as a cornerstone of sustainable development, playing a pivotal role in the socioeconomic revitalization of rural areas. Fahraj village, endowed with unique natural, historical, and cultural attractions, possesses significant potential for tourism development. However, effectively leveraging these assets requires a clear understanding of the key factors driving entrepreneurial opportunity development. This study aims to analyze the factors affecting the development of entrepreneurial opportunities in rural tourism, using Fahraj village as a case study. This study is applied in terms of purpose and descriptive-survey in terms of data collection. The statistical population included 73 tourism industry activists and experts from Fahraj village, who were selected via purposive sampling. The data collection tool was a fuzzy-based mutual influence matrix questionnaire. Data were analyzed using Fuzzy Cognitive Mapping and Social Network Analysis techniques in FCMapper and UCINET6 software. Findings identified three key and influential factors among the 15 examined: services of trained local guides, agriculture experience-based tours, and the display of local customs and traditions. Scenario simulations revealed that these factors play a pivotal role in the dynamics of the entire system, and focusing on them can directly transform the village's tourism marketing by enriching the tourist experience and strengthening word-of-mouth marketing. It is recommended that policymakers and local stakeholders prioritize the development of these three key factors in their investment decisions and marketing plans. Launching specialized training courses for local guides and designing/promoting agricultural experience-based tours can be considered as initial operational steps towards effective entrepreneurship and tourism marketing development in Fahraj village.