The development of technology and social media has enabled tourists to share their travel experiences online, particularly on social media platforms. Given the experiential nature of travel, information shared on social media is recognised as a significant source of data that can influence the travel decision-making of potential tourists, their behaviours, and their travel experiences. This phenomenon has led to the emergence of selfie tourism as a growing trend among travellers. The present study is applied in purpose. Its principal objective is to examine the advantages and disadvantages of selfie tourism for the handicrafts and historical monuments in the city of Isfahan. Qualitative method (thematic analysis) was used in this research. Data was collected using semi-structured interviews. Participants were selected via purposive and snowball sampling methods, with data saturation reached after interview No 34. The study population comprised experts in the fields of art, marketing, and tourism, as well as sellers and producers of handicrafts, and bloggers/influencers in Isfahan. Data validity was ensured through an inter-coder agreement percentage method conducted by two specialists. The results indicate that the advantages of selfie tourism for Isfahan's handicrafts and historical monuments include: marketing and branding; economic benefits; socio-cultural benefits; identity promotion; sustainable socio-cultural development; and tourism growth and development. The disadvantages identified are: for handicrafts – issues related to identity, economics, and legal-physical aspects; and for historical monuments – identity-related issues, physical and safety concerns, and disruption to the quality and experience of visits and visitor experience